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Monday, December 3, 2012

Number of People Commenting on TV While Watching TV Increases

     New York - A recent Nielsen study estimated 41 percent of tablet owners and 38 percent of smartphone owners used their device while watching television at least once per day.  The Nielsen study also found that 35 percent of people sho used tablets while watching TV looked up information online about the program they were watching.  The social media websites these people visit while watching television can provide TV networks with real-time feedback on what is being aired at the moment.  The increase in people watching television and commenting about it online has not been affected by the fact that more people are also recording programs and watching them a later time.  See also, www.nytimes.com.

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